With all eyes on Qatar for the first FIFA World Cup in the Middle East, Visa wanted to use its sponsorship of the tournament to demonstrate that the brand is much more than just a credit card.

Visa’s global campaign around the tournament was ‘For Fans Everywhere’, and the brief was to create an innovative, accessible experience for the FIFA Fan Festival in Doha that enabled participation for all.

Visa Masters of Movement was built around a new technology that transformed football moves on the pitch into digital art that could be instantly minted as NFTs.

The first step was to capture the move, with tracking technology that recorded every action on the pitch, including player movement, ball position, passes, skill moves and goals. The tracking data was then fed into an artwork algorithm, which produced flowing real-time visualisations of the move as it unfolded. The goal, or piece of skill was exported as a dynamic digital work of art, ready to be minted as an NFT.