OUTERNET
"The most unique retail and advertising space to hit London. Located in Soho and adjacent to the new Crossrail station at Tottenham Court Road, the 19,510sqm Outernet development will be the largest digital advertising/event space in Europe."
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This project was created over the course of 6 months by a team of 3 led by myself.
- My role as project lead involved overall creative direction, application development and UI/UX.
The application served as an integral sales tool when Outernet were hoping to bring in customers before the actual space was built.
The sales team wanted multiple people to be able to use the 95" media wall application at the same time, with users standing either side of the screen. This led to the design of a menu that can be created anywhere by a finger hold gesture.
Reusing the existing model, with a few optimizations, we were able to create both a slimmed down 'travel' app for the iPad, along with an Augmented Reality version.